Headquartered in Osaka, Japan, Shimano is a world leader in cycling, fishing and rowing equipment. Shimano’s Dura-Ace line has represented the state of the art in bicycle components since 1973. The all-new 2013 Dura-Ace group is the result of 40 years of development and innovation, tested to the limit at the highest level of competition in road racing, time trials and cyclo-cross. Dura-Ace delivers concentration, control and confidence with slick, fast, accurate performance that you can depend upon without distraction. Cutting-edge design, materials and construction reduce weight, improve stiffness and enhance control – all needed by the BMC Racing Team under the most extreme conditions.