Thule is a premium brand used globally for a wide assortment of products, with a focus on solving the problem of how to bring equipment with you when using a car (roof racks, bike and water sport carriers, roof boxes). Thule then turned to weekday passions by implementing some of the vehicle solutions technology and design into luggage, bags and cases. Now, clothing, shoes, helmets and electronics arrive safely at any destination. Thule helps BMC Racing Team riders get their gear, jerseys, shoes and clothes safely from race to race. The Thule brand was established in Sweden in 1942.