The phonetic spelling of the word physique, fi’zi:k represents beauty, speed, passion, freedom and the fire of competition. Aesthetically, the products are handcrafted, understated elegance; developmentally they are detailed and technical. Fi’zi:k is rooted in its Italian heritage, yet futuristic in its innovation. It represents both the past and present. The partnership between fi’zi:k and the BMC Racing Team is a natural result of shared ideals. The bike brand’s thirst for innovation, their professionalism in conduct and presentation, and their quest to be the very best mirrors the fi’zi:k philosophies.